In a Desert, TV-Browser is an EPG Oasis

Microsoft has recently announced that its beloved encyclopaedia, Microsoft Encarta, will soon be discontinued. After October 31, 2009 its contents will no longer be available. Both the online version and the CD ROM version will be discontinued.
My first reaction was “what a pity”. My job is to gather and publish good contents. I know how much work goes into creating and publishing material. This news must have been quite hard to digest for people who have been working on Encarta for a while. The two main questions that come to mind, however, are: “Why?”, and more importantly, “What about the contents?”